OXFAM AUSTRALIA

Oxygen designed a point-of-sale in-store media player specifically to feature videos, such as those promoting Oxfam fair trade coffee. This initiative marked the launch of a new integrated channel for the myeco.tv "discover more" campaign, aimed at raising product awareness and advocating the advantages of choosing Oxfam Fair-trade products and the impact individuals can make through their purchases.

The media players we designed using raw natural materials to complement the existing in-store appeal, and were laser cut and hand assembled to create a signature piece in every store.