THE WORLD GAME

Working closely with the SBS marketing team to design the new brand for SBS Sports package ‘The World Game’

This involved crafting a new brand identity, on-air design package (comprising opening titles, on-screen results, and user updates), and set design. The brand also extended into channel idents, promos and print deliverables.

Michael Strelan also designed and directed the opening title sequence featured high-speed footage of players in water, capturing the grace and beauty of the game.